Apryl Childs-Potter
Founder/CEO

Apryl has more than a decade of experience studying the unique needs of clients and customers and translating them into successful marketing strategies.

A critical thinker by nature, Apryl honed her observational skills first as a journalist, learning to observe behaviors and decipher disparate pieces of information from a variety of sources. She parlayed an early career writing profiles for the University of Mississippi’s Law and Media publications into a successful run in public relations with the region’s largest marketing agency. She’s worked with clients of all shapes and sizes including medical technology giants Smith+Nephew, Centurion Medical Products, Medtronic and Christie Medical Holdings. Her consumer work includes Markwins International, Merry Maids, Cellular South (now CSpire), FanBank and the Jack Nicklaus Companies. Locally, Apryl has consulted on projects for The Memphis Redbirds, Charlie Vergos Rendezvous, The Church Health Center, Leadership Memphis, REG Entertainment, GROW Memphis and the Memphis Medical District Collaborative.

Hyphen was founded in 2011 based on the belief that a nuanced understanding of your target audience is the fastest, smartest route to long-term growth. She developed Hyphen’s unique approach to customer research, which blends investigative journalist style data-gathering with traditional qualitative research techniques. The result is a more comprehensive view of the customer that can be used to make critical business decisions and can serve as the cornerstone of your business or organization’s growth plans.