To pinpoint market development opportunities, we must determine your company’s market share.

After existing customer profiles are developed, the Hyphen team digs further to help you understand where there is opportunity within your customer base for further penetration and where your audience segments are currently tapped out.

Hyphen will highlight prospect growth opportunities for customer segments similar to the ones already using your services. Segmentation development often reveals opportunity for new audience growth beyond your company’s current customer base. Our new audience analysis tools help create a clear picture of where opportunities exist for attracting new types of customers.