Any marketing program that is not designed with your customer at the heart will never reach its full potential.

Technology has made customer data more easy to access. Web analytics make it simple to see how many people visit our web page or who’s searching for our services online. You can easily count up your fans on Facebook. But how much does this information drive your sales? Probably not.

Quantitative data alone rarely provides the kind of sustainable growth small businesses need to compete in today’s marketplace. Our approach adds a layer of qualitative data, specific to your target customers, to the mix giving you the insight you need to make strategic business decisions and to reach the right customers with the right offering at the right time.

Proper customer analysis and segmentation is paramount to developing a sustainable competitive advantage. Because your business is unique, one-size-fits-all segmentation is not the answer. Hyphen blends our proprietary market data with primary customer research to build powerful customer profiles that can drive your business to new heights.

We develop detailed customer profiles based on real customer information, including their motivations, price sensitivity, loyalty and desired benefits using a variety of research methods.