Four Ways Customer Data Can Grow Your Business

If you are a small business owner or manager, by now you’ve probably started to wonder if you should be investing in some kind of customer data. If you own a restaurant or retail business, you’ve almost certainly been approached by a company selling big data in the form of loyalty card programs or access to consumer databases. Perhaps you’ve been resistant. No one out there could possibly know your customers better than you do. After all, this is YOUR business. And you’re likely the one dealing with those customers day in and day out. But without a method for capturing this feedback, you can self-select certain customers. Often, those… Read More

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