Shopping Local Matters in Memphis

Today as part of our ongoing Hyphen Local Insight series, we examine the shopping habits and preferences of Memphians and how their attitudes toward “local” influence the buying behavior. The concept of local When it comes to shopping, Memphians certainly value the concept of shopping local. In fact, 39 percent of Memphis Study respondents said shopping local was extremely important. Unfortunately, the intent to shop local is often thwarted for well-intentioned customers because they also value convenience and local shopping options cannot always afford them the convenient options that national chains provide. Sixty-five percent of respondents in our recent Memphis Study said they feel like a national chain is the… Read More

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